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Advantages of a Customized Website

Every business needs a website nowadays. However, not all websites will achieve the same results. Your website only has three to eight seconds to catch a visitor’s attention before they leave. Therefore, it is important to ensure that you have a website that is appealing to your customers. That’s also why it’s important to go for customized websites. Let’s take a look at the advantages of customized websites.

Customized Websites are Tailored to Your Branding

A business needs to be able to show its personality. That’s one of the most effective ways to stand out as a business. Customized websites are unique in that they are tailored to blend with the rest of your branding. In addition, a customized website is given a personalized touch, which enables it to offer a unique user experience.

Customer Experience-Optimized Design

When a website is built from scratch, its design and functionality will deliver real business results. This is done by optimizing the structure and user experience to suit your particular audience. When a web design agency makes a custom website for you, they first ask about your business goals. Apart from that, they will also need to understand your customer journey regarding your unique products or services. This will help them come up with a design that will best suit your particular needs.

Full Scalability

One of the most significant advantages of customized websites is that they are scalable. As your business grows, your designer can add extra features to the website and optimize it to better suit your new needs and approach. This is also one of the most effective ways to grow your business online.

No Limitations on Functionality

A custom website can be turned into whatever you want. You can add or remove features that make it easy for your clients to navigate and interact with the website. Therefore, you will have full control of whatever happens with it.

Better SEO

If you have your website built from scratch, designers and SEO specialists will optimize it for search engines. Web developers can develop a custom-coded solution that enables better keyword integration and the addition of SEO-friendly features on the website. This will help make your site rank higher than others in search results and increase brand awareness.

Updates and security

With a custom-built website, there will be no need to wait for updates that might not come. You can always have your website updated at any time to keep up with the current trends. That means you can keep upgrading your website security as well.

These are some of the advantages of having a custom-built website. It is an effective solution that will bring lots of business to your doorstep.

If you would like to explore the option of a custom built website, please call Chris on 0722-705002 or  send us a message to make an appointment.

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5 reasons why you should register a ccTLD (country code TLD)

1. Local SEO Benefits

Registering a ccTLD for your website allows you to target traffic from specific areas of the world. Let’s say you own a bakery in Kenya or are expanding your business there, you may want to register a .co.ke domain name to ensure that your company is showing up in the search results of those living in Kenya.

2. Instill Buyer Confidence

ccTLDs are preferred to .com domains in many countries because many people prefer to complete transactions and visit sites in their own native language, currency, and region. ccTLDs allow customers to easily identify websites local to their region when shopping online so that they can click local and buy local.

3. Greater Availability

Traditional and public domains like .com domain make up more than half of all domain extensions on the Internet combined. This means you’ll have a greater chance of securing your name in a ccTLD.

4. Shorter Names

ccTLDs are always made up of a two-letter code that is assigned to every country. Because every country has the right to determine its own guidelines for assigning domain names, some ccTLDs do not require higher prices for short, high-value domain names.

5. Get Creative

Some companies have been creating domain hacks to build a strong brand around their domain name. This is when you use a ccTLD domain ending to form words and phrases. For example, the domain hack food.ie uses the Ireland ccTLD, redd.it uses the Italian ccTLD, and subscri.be uses the Belgium ccTLD to forward to mailchimp.com.

To register your co.ke domain, please contact Chris

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