Despite digital marketing’s emphasis on clean cut web design and easy-to-read layouts on custom built websites, many organizations continue to make web design choices that scare online users away more than they attract them. This is a major problem because your website’s bounce rate impacts your search engine rankings and your conversion rate.
To help you keep your website looking sharp, here are four of the most common web design mistakes organizations make and how you can avoid them.
1. Cluttering your website with pop-ups. Full-service marketing may recommend putting a pop-up subscription box on your webpage. If an online user has to click ‘X’ on more than one ad or subscription box that keeps them from the information they’re trying to read, they’ll leave your site to find that information somewhere else. Try to limit pop-ups on your website to one per page.
2. Making your text too big. The optimal choice for text size on your website is 16 px font. This ensures that online users of all ages can see the information on your site. Making the text too small can hurt users’ eyes and negatively impact legibility. Text that’s too big can seem unprofessional and makes a website look cluttered.
3. Breaking up sentences too much. A common theme right now in content marketing is to break up content so that it’s easier to read through. Content marketing may be able to generate about three times as many leads as traditional marketing. But if you’re breaking up your paragraphs after every sentence, it can actually make your website look unstructured. Keep paragraphs around four sentences long. Only use a one-sentence paragraph when you’re emphasizing the information there.
4. Making your header too big. Web design services may recommend a header on your website that follows your user as they scroll down. This makes it easier to navigate on your website if they need to go to a different page. But if your header takes up half of the web page, it makes it difficult for your users to see the information they need. This is a common problem on news websites.
When it comes to web design, it’s good to have a custom built website that sets your company apart from the competition. artKenya has the professional website design services you need to take your website to the next level. To learn more about our website design and SEO services, contact artKenya today.