Here are the five elements to web design:

1) Content

There’s no denying that ‘Content is King’. It plays a massive role in Search Engine Optimisation (SEO), and is one of the main reasons people visit your website.

You really need to focus a great deal of effort into creating first class content for your website, which should include videos, relevant news/information and high-resolution imagery to make your website ‘stickier’. This will ensure you keep your users on your website for longer.

2) Usability

Great usability will never be noticed by the end user, but bad usability instantly stands out. Your website must be easily navigable, intuitive, accessible and mobile-friendly.

The user should know where they are on the website at all times and be able to find where they want to go with little thought. They should also be able to access any page they need without having to view the whole site.

Your site should try to anticipate what your visitors are thinking and help them to fulfil their needs with as little effort as possible.

3) Aesthetics

In this day and age, having a visually impressive website across all devices is crucial. However, you must maintain your brand image. Your website must reflect who you are as a business, and visually connect with the audience.

The visual appeal of your website not only contributes to your brand awareness but also increase your credibility.

4) Visibility

If you had the most aesthetically pleasing and user-friendly website on the web, it would still be unsuccessful unless it could be found. Your presence and visibility through digital marketing campaigns including SEO, social media and email marketing is vital to the success of your website.

It’s important that you understand how to be found, what platforms to target and how to utilise your content. Thousands of factors have an impact on where you appear within the search engines, so make sure you have a plan in place!

5) Interaction

Your website must engage with your audience, hold their attention, direct them through the stages of your website and finally encourage them to contact you.

Before we talk about the essential elements of a website, it’s worth discussing what goals it can achieve first. Check the list below and verify that this is the case for your site. If not, it will probably be worth refining it in this respect. Make a note of what to change on it to support your business even more.

Goals of the company website:

Building trust – this is by far the most important of the goals of every website for a micro, small and medium company. The small business website is proof that it exists and operates on the market. But just having a company website is not enough. Users visiting it should get the impression that they are dealing with professionals and that it is worth considering using their services. Trust will allow you to attract new customers without getting involved in advertising. When you build them – you will also be able to achieve higher margins than your competitors and efficiently implement projects – when the client feels that he has entrusted the work in good hands, he will not interfere in your projects.

Be found -thanks to the company’s website users will learn about the existence of your business. For example, you can reach a new group of clients or acquire business partners.

Providing information – the website must state what you do and what problems you solve, who you are, how to get to you, how to contact you or place an order. Basic information is necessary because for someone to use your offer they must understand what you do. Communicate it clearly, presenting your company, offer, and experience, as well as implementations. Providing you with all the information you need also gives you the benefit of saving time – when a customer learns everything they need to know, you won’t have to spend time answering his questions.

Education – your website should allow you to learn more about your products/services and their applications. You can publish valuable content on your blog, organize webinars, offer e-books for download – think what form of communication will be appropriate for your target group.

Converting – a website should be built so that as many people as possible decide to send a request for an offer, fill out the contact form on the website, generate valuable sales leads, or book a visit.

A website can also perform other, additional functions, e.g. help in finding employees.

Your website must be user-friendly

You want your customers to feel good about using your services. Let them feel they have chosen the right person and that you will do what they pay for well. Similarly, you should care that everyone who visits your website feels confident about it. So that he can use it comfortably and find what he was looking for there without problems. Your task is to make it as easy as possible for him. To do this, make sure that your company website has 4 features.

4 features of the user-friendly website:

1) FEATURE 1: Adaptation to different devices

The days when we browsed websites only on computers are long over, so you need a page that users can conveniently use from a mobile phone or tablet. The pace of life is getting faster and we are looking for services when we are at work, at home, but also on the bus or train, so you need a website that can be viewed in various circumstances.

What is a responsive website?

Responsiveness means “relevance”, however when we define a website as such, it means that it is suitable for all devices on which it can be opened. In other words, all of its content will display correctly on screens of all sizes, desktops, laptops, tablets and mobile phones.

The responsive website is automatically adjusted to the device resolution and thanks to this all the website content is visible. The user can freely and conveniently browse such a page e.g. on a mobile phone and does not have to move the content of each subpage sideways, enlarge a small font, photos, etc.

Why do you need a responsive website?

You can still find many websites that look good only when displayed on a computer screen. However, if you open the page on your mobile phone, there is a problem. It takes a lot of effort to find the content we are looking for, or even switch between subpages. This is because the width and structure of the website are not adapted to the resolution of mobile devices (and yet the smartphone has a screen much higher than the wider, and the laptop the opposite). This is a big mistake because at present over 50% of website traffic comes from mobile devices (mainly mobile phones).

This is a very large group of potential customers, and you can’t afford to lose them. If your site will not display well on mobile phones, you will probably lose half of your website visitors’ attention and the chance to become your customers. Decide on a responsive website to give them a good experience of using your website, and they will stay there much longer. However, if it will not match the resolution of their device, they will probably leave it very soon – customers today are very comfortable.

Importantly, the time spent on the site is one of Google’s ranking factors. So, if the bounce rate (the percentage of users who visit only the main page and do not go to any other subpage) is high, your site will be perceived by the search engine algorithm as useless, not corresponding to the needs of its visitors, and therefore its position in Google will be lower and will go down. Remember that the competition is not sleeping. If it has responsive pages, then users interested in services like yours will reach them, not you.

Responsive or mobile website?

Two solutions allow you to get a website tailored to display on your mobile phone: responsive and mobile. What is the difference?

The mobile website is the second version of the website, created specifically for the requirements of mobile devices. However, in the case of a responsive page, the contractor creates only one page that automatically adapts to the devices on which it is displayed.

A much more popular solution is responsive websites in RWD technology because they are cheaper – both in terms of their creation and maintenance. We pay only for one page, and mobile pages – for two versions of the site. A responsive page has one URL, and the mobile page must have a different URL than the desktop. In the case of RWD pages, there is also no phenomenon of content duplication and there is no need to update the content twice on each of the mobile and regular pages, so this process can be carried out faster. As of today, we can say that responsive websites are becoming the standard.

Check if the contractor creates responsive pages

To adapt the website to mobile devices, web designers create responsive websites or a separate mobile version of the website. Before you choose a person who will create a page for you, check their portfolio and open individual pages on your mobile phone. Check if they look good. Be sure to ask if the page created for you will be responsive.

2) FEATURE 2: Intuitive navigation

You already know that your website should be comfortable to use. Well-designed and well-thought-out navigation should also serve this purpose. Its pillar is the menu visible on the page, but the navigation should also be placed in the footer. The use of tile navigation and the so-called hamburger.

What subpages should the small business website contain?

Typical subpages for small businesses are Home, Offer (Products, Services), About us (About us, Team), Portfolio (Realizations), Price list and Contact. This does not mean, however, that exactly such tabs are to be included in your menu.

View competition pages and think about the subpages that are specific to your industry. For example, in the case of restaurants it will be Menu, and in the case of hotel facilities – Rooms. Think about what your customers can get and what your competition rarely has. If you run a guest house, the Tourist attractions subpage will certainly be very encouraging.

Before you start designing navigation, be sure to think about what content your site should contain to effectively convince you to take advantage of your company’s offer. The content should form a coherent story leading the potential customer from the first hearing about your company, by getting to know its offer, the value you offer, how you deliver it until the purchase, i.e. the transformation of the potential customer into a real customer!

Why is the menu on the company website important?

The purpose of the menu is to show the content of the page or at least its most important elements. It is to enable quick access to the most important information on your site and ensure easy navigation and return to the main page. Usually, a clickable company logo is placed on the menu that takes users to the home page. Small business pages usually use horizontal menus, but you can also find sites that have a vertical menu.

If you design a website’s navigation well, users will spend a lot of time on your site, and you care about it. You want users to visit various tabs on your website, and to become familiar with your offer, price list, and become convinced to use your services. The more time spent on the website means also better positions in search results.

Not only your potential customers move on your side, but also Google robots. The better the structure of the menu and links on your site, the better it will evaluate and will be rewarded with a better position in search results. To sum up: good navigation effectively supports positioning.

Website menu – how to plan it?

Take a pen and paper and try to plan the menu scheme. You can also ask for the opinion of the developer of your website, but it is much better to go to him with an outline of what you plan. Use clear names of subpages in the menu so that users know what kind of content they will find in a given tab.

The order of items on the menu matters. In the beginning, there should always be a homepage (you don’t have to put it as a menu item if your company logo will be linked to it). Usually, there is a subpage About the company, then subpages related to the Offer, and then Portfolio, Blog, and Contact, which is always at the end.

Don’t put too many items on the menu. When you use more than 7, the menu may not be readable. Do you have many materials that you want to put on your website? Calmly. Not all of them need to be included in the menu. A popular practice is e.g. using a submenu, e.g. placing subpages with individual services in the Offer tab. You can also publish sitelinks as a list on the related subpage.

It’s also a good idea to put your business phone number and business email address above the menu. This way you will make it easier for users to contact you.

A web designer is a graphic artist who is responsible for designing the layout, usability, and visual appearance of a website. A successful web designer must possess an array of creative, graphic, and technical skills.

A web developer is someone who builds and maintains the core structure of a website. They’re tasked with converting the web design into a functional website, using coding languages such as HTML, JavaScript, PHP, and Python.

The Role of a Web Designer

Web designers have a varied set of tasks and responsibilities. However, a designer’s role revolves around creating the layout and visual aspects of a website.

Their goal is often to make sure the site is both visually pleasing and user friendly and encourages visitors to stay around for as long as possible. In addition to the general framework and layout structure, this also means considering and constructing conversion-generating elements, as well as designing web pages in a way that translates well across various devices.

Web designers need to stay updated on the latest web design trends and adhere to certain standards and best practices. They often deal with brand imagery, color palettes, fonts, and so on. Many will even create a web design style guide to ensure that each website looks consistent:

There are a handful of other key documents and resources that designers are charged with creating, administering, and overseeing. This includes:

  • Web design contracts
  • Website briefs
  • Website design questionnaires
  • Website proposals

There’s also a fair amount of research and testing involved in a web designer’s job. It’s important to make sure the website is designed in a way that meets users’ expectations and client specifications.

Additionally, a web designer will need to consider how their design affects the coding of the website. Designers create a site structure and mockup, which developers then bring to life by coding the site.

Web designers’ work typically also includes some post-launch services. They may provide content creation and updates, maintenance and monitoring services, and ongoing performance checks.

Types of Web Designers

There are different types of web designers, each focusing on a unique and specific type of work. These are:

  • User Experience (UX)
  • User Interface (UI)
  • Visual

UX Designers

UX designers help ensure the website is structured in a way that engages visitors and delivers a positive experience. Their role is to create human-centric designs that are based on data-driven decisions. This involves conducting a lot of research and testing to gather and analyze data, which is used to inform their final design choices.

UI Designers

UI designers also play an important role in the design of a website. In addition to the experience it provides, they also prioritize interactions. More specifically, their role is to enhance the usability of a website and optimize it in a way that helps encourage conversions.

Visual Designers

Visual designers, as the title suggests, work with the layout and visual elements of a website. This work combines certain aspects of both UX and UI design. The duties of a visual designer are based on ensuring that the interface is both aesthetically pleasing and easy to use.

Most web designers use a handful of tools, software, and programs to perform their tasks. The most important of these are design and editing software and programs, such as Adobe Photoshop.

The Skill Sets Web Designers Need

The skill sets web designers require to be successful vary, depending on each person’s specific role and specialty. However, generally speaking, some important skills include:

  • HTML and CSS knowledge
  • Understanding the Principles of website design and web accessibility standards
  • Responsive and interaction design
  • Conversion Rate Optimization (CRO)
  • User journey mapping
  • Wireframing and prototyping
  • Branding, color theory, and typography
  • Design tools and software

The Role of a Web Developer

A web developer’s primary job is to build and maintain the core structure of a website. Their role involves a lot of technical work, including using complex coding and advanced programming languages. In a nutshell, they take the ideas and concepts laid out by designers and turn them into real, live, and fully-functioning websites.

More specifically, the duties of a web developer involve constructing the website itself. This includes coding and configuring the server and databases on the back end, as well as incorporating user-facing features and functionality. They also perform testing and debugging and may handle an array of post-launch services, such as providing ongoing support and maintenance and fixing server or hosting issues.

To better understand the role of a web developer, it might help to compare it to another field, such as construction. A web developer is to a website what a construction company is to a new house. The developer takes the design plans and blueprints drafted by the architect (web designer) and lays the foundation to ensure that there is a functional, sound structure in place.

Types of Web Developers

Typically, web developers focus on a handful of programming languages. The languages they use, however, will depend on the type of web development work they do.

There are three major kinds of web developers:

  • Front-end
  • Back-end
  • Full-stack

Front-End Web Developers

Front-end developers code the actual website using CSS, HTML, JavaScript, and other languages, as well as Content Management Systems (CMS) such as WordPress. Front-end development, also known as client-side development, largely involves coding and programming the visual elements of a website that users will see. As such, there is a fair amount of overlap and collaboration between front-end developers and web designers.

Back-End Web Developers

Back-end developers code the database and server using advanced programming languages such as PHP, C#, Java, Ruby, and SQL, as well as NodeJS and other server-side frameworks. Back-end development, also known as server-side development, mainly encompasses the aspects of the website happening ‘behind the scenes’, which visitors don’t see from the front end.

Full-Stack Web Developers

Finally, full-stack developers code both the front and back end of a website. They have a solid understanding of how these parts work and function together. In addition to coding web pages using CSS, HTML, and JavaScript, full-stack developers also set up and configure servers, code Application Programming Interfaces (APIs), query databases, and more.

The Skill Sets Web Developers Need

As we touched on above, web developers require certain technical skill sets to fulfill their roles. At the least, a web developer will need to be knowledgeable in:

  • Coding and programming languages such as HTML, CSS, JavaScript, and PHP
  • JavaScript frameworks like jQuery
  • Testing and debugging
  • Back-ends and databases
  • Content Management Systems (WordPress, etc.)
  • Search Engine Optimization (SEO)

In addition to technical skills, there are also non-technical skill sets that come in handy as a web developer. This includes problem-solving and analytical thinking, which can be useful during the debugging process. It’s also important to have solid communication and collaboration skills for working with clients and other key parties (such as web designers).

Web Designer vs Web Developer: What’s the Difference?

Hopefully, you now have a better understanding of the key differences between a web designer vs. a web developer. To bring everything together, let’s take a look at a quick breakdown of the biggest distinctions between these two roles:

  • While designers focus on appearance and usability, developers focus on functionality and structure.
  • Web designers conceptualize the idea and look of a website, creating a mockup based on visual, UX, and UI elements. Web developers determine whether the concept is financially and technically plausible, and if so, program and code the site.
  • Web developers require a solid amount of technical knowledge. This includes understanding complex programming languages and frameworks. While there is some research and analysis involved, a web designer’s role is less technical and more about the visual and creative elements of a website.
  • There are different types of web developers, including front-end, back-end, and full-stack developers. The three main types of web designers are UX, UI, and visual designers.
  • The tools and programs web developers often use include coding libraries and frameworks, code versioning and issue tracking platforms such as GitHub and Jira, hosting control panels and FTP clients, and CMSs. Web designers typically use design editing software such as Photoshop, a CMS like WordPress, and a website builder such as Elementor, along with wireframing and prototyping tools.

Source: Web Designer vs Web Developer: What’s the Difference? | Elementor

1. WordPress is the most popular CMS in the world

WordPress runs 27% of the entire internet. Approximately 17,402,952 websites on the entire web use WordPress. Even many popular universities are using WordPress. People often make the mistake of classifying WordPress as a simple blogging system. In the pas that may have been true, however WordPress has evolved over  the years into a full extendable content management system (CMS). You can still use WordPress to create a simple personal blog, but now it allows you to create totally functional business and ecommerce websites.

2. WordPress has tons of support & resources available.

WordPress has a huge community. You can find WordPress support on forums, WordPress video tutorials, and abundance of handbooks on the internet about WordPress.

3. WordPress is designed with secure code and maintained aggressively.

Since WordPress is the most popular CMS in the world, it is often targeted by hackers. WordPress is designed with secure code and addresses any security vulnerabilities rapidly. This is why it is extremely important to keep your WordPress software, themes and plugins updated at all times in order to keep your website safe and secure.

4. WordPress is extremely customizable and flexible.

WordPress has significantly more plug-ins, themes and options available than any other CMS (Content Management System. Because of it’s popularity, more 3rd party developers create new WordPress plugins to help make your website extremely extendable. Your options for growth are nearly limitless!

5. WordPress is easy to learn

WordPress is used by millions of people everywhere. It is easy to learn and many of our clients are able to make simple edits to their pages and posts. If you choose not to learn about WordPress, check out our Managed Web Hosting services so you don’t have to worry about maintaining and updating your website.  Our artKenya web designers will make all the changes for you!

Despite digital marketing’s emphasis on clean cut web design and easy-to-read layouts on custom built websites, many organizations continue to make web design choices that scare online users away more than they attract them. This is a major problem because your website’s bounce rate impacts your search engine rankings and your conversion rate.

To help you keep your website looking sharp, here are four of the most common web design mistakes organizations make and how you can avoid them.

1. Cluttering your website with pop-ups. Full-service marketing may recommend putting a pop-up subscription box on your webpage. If an online user has to click ‘X’ on more than one ad or subscription box that keeps them from the information they’re trying to read, they’ll leave your site to find that information somewhere else. Try to limit pop-ups on your website to one per page.

2. Making your text too big. The optimal choice for text size on your website is 16 px font. This ensures that online users of all ages can see the information on your site. Making the text too small can hurt users’ eyes and negatively impact legibility. Text that’s too big can seem unprofessional and makes a website look cluttered.

3. Breaking up sentences too much. A common theme right now in content marketing is to break up content so that it’s easier to read through. Content marketing may be able to generate about three times as many leads as traditional marketing. But if you’re breaking up your paragraphs after every sentence, it can actually make your website look unstructured. Keep paragraphs around four sentences long. Only use a one-sentence paragraph when you’re emphasizing the information there.

4. Making your header too big. Web design services may recommend a header on your website that follows your user as they scroll down. This makes it easier to navigate on your website if they need to go to a different page. But if your header takes up half of the web page, it makes it difficult for your users to see the information they need. This is a common problem on news websites.

When it comes to web design, it’s good to have a custom built website that sets your company apart from the competition. artKenya has the professional website design services you need to take your website to the next level. To learn more about our website design and SEO services, contact artKenya today.

Looking at the latest web design trends will allow us to peer into the future of where the web is headed. This doesn’t mean you need to fully switch up your current design to adhere to the latest trends, but they’re good to keep an eye on nonetheless.

If your website has been in need of a makeover, then maybe this will be the year you finally switch things up. Contact us here at artKenya if you need help!

If anything this year bodes well for web experimentation. It seems that people are bored with the same old same old and want a new and exciting take on classic design. This doesn’t mean making sites so experimental that they’re hard to use, but instead more interesting, engaging, and unique.

Learn about the biggest web design trends of 2020 and what they mean for the future of your website. Then, contact us to help you bring these to life on your website.

Top Web Design Trends of 2020

1. Responsive Design

Responsive websites are not a new web design trend in 2020, but they’re an important enough one to still include here. As mobile usage only seems to keep going up – it first surpassed desktop a couple of years ago – making sure your website works at least as well on mobile devices as it does on bigger screens is crucial.

Visitors quite simply won’t stick around if your website provides a disappointing mobile experience, and it’s bad for SEO on top of everything else.

While you could create a separate version of your website that works well on mobile devices from the one people see on desktop, for most businesses the better option is to make one website that’s responsive.

On a responsive website, each page has all the same copy, images, and elements no matter what device you view it on, but they’re arranged differently based on the size of the screen. An image that shows up next to the text on your desktop may show up below it on a smaller screen, for instance.

Making your website responsive ensures that your mobile users get all the same information and value from your website, while still having a user friendly experience.

2. Chatbots

You’ve probably noticed in your own internet surfing that a lot of business websites now have a little window pop up at the bottom right side of the screen when you land on the website, giving you the chance to chat with a representative.

Adding a chat window like this to your website means any visitor with a question can have it answered immediately. But for many websites, having someone available to answer those questions in real time is too much of a challenge.

One possible solution: utilizing a chatbot. You can program a chatbot to answer the most common questions your customers have so that most visitors still get their answer right away. For questions the chatbot doesn’t know, you can at least program it to provide details on how best to get in touch with a live representative so your visitor still knows what to do next.

Chatbots don’t make sense for every type of website, but if you have a business website and you frequently hear a few main questions from your visitors, they can save your staff time while still providing your visitors with a good experience.

3. Animation

Autoplay videos are very much out, but that doesn’t mean your website has to be completely static. You can add some movement to your web design with some simple animations.

A growing number of websites are working animations into the background or images of web pages. A good animation will draw the eye and capture a visitor’s interest, without distracting from the main information you want them to see on the page. It’s a web design trend that makes your website a little more engaging and adds some personality.

4. Microinteractions

Microinteractions take animation one step further in terms of user engagement. These are animations that respond to what the user does on the page. If you notice a website changing when you mouse over a particular spot, or an animation that’s triggered by scrolling down – those are microinteractions.

These create a positive user experience because they hand visitors power over what they see as they interact with the site. Knowing your actions shape the design in front of you is a good feeling, even if it’s only in minor ways.

Microinteractions are becoming more common around the web, making them a good web design trend to have on your radar in 2020.

5. Original Illustrations

Stock photography’s easy, but it doesn’t add any personality to your website. That’s why many website owners are now turning to original illustrations for the images on their pages.

Custom illustrations do come at a cost – artists must be paid – but they can transform the style of your website and create an entirely unique experience. Custom illustrations often feel playful, while still doing the work of communicating something about your brand.

You get to choose the colors you want to include and can craft imagery that might be hard to stage in a photo. If you can find a good artist for your website, they’re a good way to inject some extra personality into the website experience.

6. Including Social Proof

So far, most of these website design trends come with a fairly hefty price tag that may be out of reach for small businesses or websites devoted to passions rather than profit. This one is much more affordable.

Social proof is a way to convince new visitors that you’re awesome by showing evidence of your success with other visitors. For a business, it could be logos of companies you work with or testimonials from other customers. For a blog, it could be publishing the number of email subscribers you have.

You can (and should) tell other people how awesome your website is in your copy, but your words aren’t going to mean as much to visitors as proof that other people like them think you’re awesome. Find a way to work social proof into the design of your website to better highlight your value to new visitors.

7. Hamburger Menus

This is a controversial web design trend that’s commonly used on apps and mobile websites because it’s an easy way to provide a menu that takes up very little space. The hamburger icon itself is very small, and it opens up your main menu when you click on it.  As it’s become more familiar to internet users with the growth of mobile, its use has started to spill over into the design of desktop websites as well.

A hamburger menu removes the list of pages in your main menu from all the pages of your website and puts them behind the hamburger icon. If you want a website that has a very clean design, it allows you to include fewer elements on each page while still providing the navigation items your visitors need.

As mentioned though, it is a controversial web design trend. It may not be right for your audience. This is a trend you should be very intentional about considering – only use it if you have a good reason.

8. Rounder Edges

For a while buttons, windows, and containers on websites tended to have sharp corners. Recently more web designers are starting to shift their website designs toward softer, rounder edges.

This is a web design trend you can see in buttons and chat windows around the web.

Plenty of websites still maintain their sharp edges, and some use a mix of both. This isn’t a trend that’s outright replaced the former way of doing things. But if you want to keep the shapes on your website a little softer, you’ll be in line with one of the web design trends of 2020.

9. Tactile Design

Another common trend of the past was keeping web design flat. Many websites are now starting to buck the old trend by adding more shadowing and depth to the images on their pages.

Tactile design can bring the images on your website more to life for your visitors. In addition, it provides a way to add emphasis to your images. The difference is often subtle, but it changes the user experience of your website and adds a little more realism.

10. Unique Fonts

Choosing a unique font is an easy way to add some personality to your website and make it stand out a bit more. Fonts are part of a website that many visitors don’t really notice, but you can use your font choice to add some additional style to your website and draw more attention to important words.

Make sure that any font you choose is easy for your visitors to read. Style shouldn’t trump clarity here. But as long as you keep the text on your website legible for all your visitors, you can use your font choice as a way to add some extra personality to your site.

11. Asymmetry

A bold choice that’s showing up on some websites now is asymmetric design. Using asymmetry in your web design provides a unique experience for your visitors, especially as it’s still not a particularly common design choice at this stage.

This web design option definitely isn’t for everybody. Because it’s uncommon and unexpected, it might be less intuitive for some visitors. And it can complicate a website’s ability to remain responsive. But if you want to provide a website experience that’s outside of the box, going asymmetrical can do that.

12. Accessible Design

If you don’t have any disabilities yourself, you’ve probably approached web design in the past without thinking about how people with disabilities will experience your website. That’s unfortunately normal – many web designers just haven’t had accessibility top of mind in the past.

But that’s beginning to change. One of the web design trends of 2020 is working to make websites more accessible for everyone. Design magazines and blogs have started to provide tips for more accessible web design.

Designing an accessible website requires broadening your perspective and doing a little work, but when you commit to it, you open up your site to an audience that was left out before.

13. Data Visualization

“Big data” has been a buzzword for a few years now and businesses in all industries have seen the growing influence of data on the tools and latest trends that shape how we do business. Perhaps it was only a matter of time until the influence of data made its way to web design as well.

Many websites are now incorporating data visualization into their design. In some cases it becomes a part of the main website, in others they launch a separate site to highlight valuable data they’ve created.

In either case, data visualization becomes a part of the story the brand tells and the visual identity they have on the web.

14. Bold Colors

A lot of the web design trends for 2020 are about standing out and this is no exception. Many websites are employing color schemes that are bright and bold. Bright colors provide a distinctive experience that make your website more memorable.

You can use your color choices strategically to draw attention to parts of the website you most want people to see.

This is another website design trend that isn’t for everyone. Some brands will be better served with more subtle colors, but if you’re looking for a way to make your website stand out and really get attention, making bold color choices could do the trick.

15. Floating Navigation

Most of the websites you visit have their navigation in the same place: across the top of the website. Some websites are experimenting with different options though. We already talked about the hamburger menu option, but another possibility is floating navigation.

Floating navigation stays visible even as you scroll down the page. It provides a unique experience, but also offers the practical benefit of keeping all the navigation options present and visible no matter where your visitor is on the page.

You can see an example of what that looks like on the Anchor and Orbit website. As yet, it’s not a particularly common web design trend. But for any website owner looking for another way to stand out, it makes your website a little more distinctive.

16. A Focus on User Experience

Offering your visitors a solid user experience should be at the top of your list. Today’s web users demand an enjoyable user experience above all else.

If your website is confusing and hard to use you’re not only going to be annoying your visitors, but you’re going to cost your business a lot of money.

This is doubly true if you’re directly selling anything through your website. The act of finding a product, adding it to the cart, and completing the purchase should be entirely seamless.

In the past it seemed like web design trends and most websites would neglect the journey of the user and instead placed a focus on having a trendy design. No matter how “cool” your website looks, there’s really no point unless it’s converting your visitors and they’re actually enjoying their experience.

As competition online continues to grow more fierce, expect those websites that place a focus on user experience first to have long and successful futures.

17. Clean and Clear Design

Having plenty of whitespace has been an important web design trend for years. However, recently it’s grown in its importance and application.

The biggest reason whitespace continues to be a dominating trend is because it makes your website much easier to use. By incorporating a lot of whitespace into your design you’re not bombarding your visitors with too much information.

It also gives you the room to focus on important areas of your site. Or, direct your visitor’s attention to areas that are the most beneficial to them.

Having plenty of whitespace is a central tenet of minimalist design. Minimalism will continue to be a dominating trend well into the future. By having a minimalist design you make it easier for your users to find what they’re looking for.

As you’ll soon learn below other trends like increased use of video and scrolling-based websites both enhance this minimalism trend.

18. A Large Focus on Mobile

Today more people access the internet from their mobile devices than they do from a laptop or standard computers. This means that your design must offer a stellar mobile experience. Offer a poor mobile experience or a site that doesn’t function properly on a mobile device, and you’re going to lose a lot of your users.

If you haven’t gone responsive yet, here’s another thing to consider. Most users will start their search journey on their mobile devices.

Plus, sites that aren’t mobile-friendly won’t rank as well in the search engines. So, not only will your site receive less traffic from the search engines, but any traffic that you will receive will have a difficult time actually using your site.

Making your website mobile-friendly isn’t so much a “trend” as it is an essential web design best practice. The most effective way to embrace mobile devices is to upgrade your site to a responsive web design. With a responsive web layout your site will automatically adjust to the screen size it’s being viewed upon.

19. Embedded and Integrated Video

Video is exploding in popularity online. All signs suggest that video is the future. Even social media networks like Facebook and Instagram are doubling down on video content. Plus, YouTube is already the second largest search engine in the world.

If you haven’t embraced video, it’s not too late. In fact, one of the emerging web design trends is embedding video into your website.

Video is an incredibly engaging medium. How many times have you continued to watch a video, just because it started playing on the site you’re on? And we’re not talking about annoying video pop-ups either that you can’t seem to turn off, no matter how hard you try.

Instead, we’re talking about creating intentionally engaging videos that act as an actual part of the design of your site. Instead of standing out they play an integral role in keeping users on your site and informing them about your products and services.

These don’t have to be incredibly long videos either. Think of them as moving design elements whose goal is to intrigue and capture the attention of your visitors.

Adding videos to your website and content can also have the added effect of improving your site’s search engine rankings. Google has user engagement metrics which act as indicators of a quality site. Sites where users spend more time will be given a higher ranking, as these metrics suggests a site is very high quality.

20. Broken Grid Layouts

You might already be familiar with grid layouts. A grid is essentially a hidden series of horizontal and vertical lines that your website’s elements will adhere to.

You can see the classic grid at work on most existing websites. You have the logo in the upper left-hand corner, and the navigation menu extending across the top of the screen, along with any other elements arranged below it in an orderly manner.

But, with a broken grid layout, you’ll see elements that make the grid seem broken. There will be overlap of design elements, along with text and photos that don’t adhere to the traditional grid. Usually, this is done to give emphasis to certain elements of your website.

However, to be effective with a broken grid layout it needs to be done intentionally. Otherwise, you run the risk of having a website that simply looks confusing or jumbled. The worst is a website that ever-so-slightly breaks the grid. Upon first glance, it might not look like something is wrong, but you and your visitors will get the feeling that there’s something off about the website.

Beyond the broken grid there’s also been an increase in the use of fluid and more comfort inducing shapes. With more natural and free form shapes you can induce a different feeling in your users when they land on your site. Instead of the purely rigid and geometric designs of days past, those pushing the edge of web design are introducing more natural shapes.

21. Nostalgic Design Elements

The 80s and 90s are back in full force, and we’re not just talking about shows like Stranger Things and books like Ready Player One.

A previous web design trend that’s been in place for years has put an emphasis on flat and modern design, creating minimalist websites that look like they were born in the future. But, just like fashion moves in a circular fashion, so do our web design trends.

This doesn’t mean you should create a 90’s site that looks like the first rendition of a Geocities page. Instead, you should take design cues from previous generations as a whole.

This means embracing color schemes and taking typography cues from generation’s past. By embracing the past you can create a new and wholly unique design. Since the web didn’t really exist back then in the state it does now, you can create designs that haven’t been seen on the web before.

If this web design trend speaks to you, consider implementing color schemes from times past. Or keep an eye out for a cool old-school font you can use for your headers or your logo.

22. Sites that Encourage Scrolling

If you’ve had your website online for any time at all, then you’re probably aware of the term “above the fold”. This means that all of your important graphic design and branding elements should be above the fold of your site, so it’s the first thing your website visitors will see without having to scroll.

It seems that web users of the past used to hate scrolling down the page with their mouse, trackpad, or thumb.

But, today’s web users are much different. Most website visitors don’t mind scrolling in the slightest. This trend could be rising due to apps like Instagram, which actively encourage scrolling down the app. Combine this with the preference to access the web via mobile devices, and you’ve got a scrolling match made in heaven.

As a result, this gives you more real estate to work with when designing the style and layout of your website. Instead of trying to cram everything into the space above the fold, you can utilize your entire screen. This allows you to create more logical and enticing pages that hook your visitor’s attention as they scroll further down your screen.

In accordance with making sites more scrollable, you’ll also want to think about implementing thumb-friendly navigation. When people are using their mobile phones to navigate a website they take many different actions and interact with the website in a different manner.

One of the easiest ways to ensure your site is in alignment with this growing trend is to include a hamburger navigation menu. This allows users to more easily select the page they want to visit.

23. Intentional Data Collection

Most websites will collect some form of data. Today, with the recently introduced General Data Protection Regulation (GDPR), the collection and storage of data have become even more important.

This has led website owners to evaluate how they go about collecting data and being more intentional with the kind of data they’re collecting.

For example, if you have an intake form on your website do you really need their location data or even their phone number? Or, maybe you currently integrate with Facebook as a login alternative. Although this saves you time, it might not lead to the best impression for your company.

No matter if it’s a contact form, email signup form, or even having tracking cookies on your site, you’ll need to be very transparent about the data you’re collecting, why you’re collecting it, and what you’re doing with it.

When thinking about any forms you have on your site think about what’s the minimum amount of necessary information you can collect.

Sites that place an importance on user privacy will not only ensure their sites stay compliant with the latest privacy guidelines, but will also be the sites that create a strong and trusting visitor relationship.

What These Design Trends Mean for Your Website

By keeping up with the latest web design trends you can help predict where the online world is going. If your website is a crucial part of your business, then it’s important to stay up to date with what’s currently going on online.

Today’s web users are savvier than ever, and spend more time online than ever before, with the advent of smartphones and the advancement of the mobile web.

Spend some time analyzing the trends above to see how you can apply any of them to your website, or where you can enhance your existing design.

The quickest way to lose your visitors’ trust is to have a website that looks old and out of date. That doesn’t mean you need to adopt every single trend above, but instead see how you can bring your website into the future and in tune with the kind of website your users expect to see.

Hopefully, you have a better idea of the trends you’ll start to see across the web this year. Whether you’re going to undergo a redesign or not, these trends are important to think about now and into the future.

Ready to put these trends in web design into action? Get started with simply contacting us. We’d be happy to discuss your project with you today with tomorrow’s graphic design trends in mind.