Social engineering scams that use email or websites into tricking users to reveal personal information or install viruses on their devices are known as phishing scams. Phishing scams can look like bank emails, or other corporate communication, and are crafted to fool the users into believing that it is a legitimate message.
The content of a phishing email is intended to cause a quick response from the user. One common scam will try to convince you that you’ve won a lottery or a prize, with a link similar to a website you already know of. This page will then ask for your personal information, which you will happily provide because you think you’ve won money.