Tag Archive for: DESIGN

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Advantages of a Customized Website

Every business needs a website nowadays. However, not all websites will achieve the same results. Your website only has three to eight seconds to catch a visitor’s attention before they leave. Therefore, it is important to ensure that you have a website that is appealing to your customers. That’s also why it’s important to go for customized websites. Let’s take a look at the advantages of customized websites.

Customized Websites are Tailored to Your Branding

A business needs to be able to show its personality. That’s one of the most effective ways to stand out as a business. Customized websites are unique in that they are tailored to blend with the rest of your branding. In addition, a customized website is given a personalized touch, which enables it to offer a unique user experience.

Customer Experience-Optimized Design

When a website is built from scratch, its design and functionality will deliver real business results. This is done by optimizing the structure and user experience to suit your particular audience. When a web design agency makes a custom website for you, they first ask about your business goals. Apart from that, they will also need to understand your customer journey regarding your unique products or services. This will help them come up with a design that will best suit your particular needs.

Full Scalability

One of the most significant advantages of customized websites is that they are scalable. As your business grows, your designer can add extra features to the website and optimize it to better suit your new needs and approach. This is also one of the most effective ways to grow your business online.

No Limitations on Functionality

A custom website can be turned into whatever you want. You can add or remove features that make it easy for your clients to navigate and interact with the website. Therefore, you will have full control of whatever happens with it.

Better SEO

If you have your website built from scratch, designers and SEO specialists will optimize it for search engines. Web developers can develop a custom-coded solution that enables better keyword integration and the addition of SEO-friendly features on the website. This will help make your site rank higher than others in search results and increase brand awareness.

Updates and security

With a custom-built website, there will be no need to wait for updates that might not come. You can always have your website updated at any time to keep up with the current trends. That means you can keep upgrading your website security as well.

These are some of the advantages of having a custom-built website. It is an effective solution that will bring lots of business to your doorstep.

If you would like to explore the option of a custom built website, please call Chris on 0722-705002 or  send us a message to make an appointment.

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Find the perfect royalty-free image

Visit our partner Photodune for royalty-free stock photography; click banner:

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What is Responsive Web Design?

From Wikipedia, the free encyclopedia (https://en.wikipedia.org/wiki/Responsive_web_design)

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly.

Note

All artKenya websites are responsive! See our portfolio here: artkenya.net/what-we-do/portfolio/

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Design overhaul for Laikipia Wildlife Forum

We completed LWF’s site overhaul earlier this year.  The site needed a full redesign to bring it up to contemporary standards.  It was also important to include e-commerce to facilitate the membership drive LWF is embarking on. Now, visitors can also purchase some of LWF’s coffeetable books and maps online. The site now features stunning photography in a large slider on the homepage. Design and development talents were provided by Lawrence Otieno. | Read more…

Visit the site: www.laikipia.org

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Kibo Safari Camp now looks ‘like a million dollars’!

Kibo Safari Camp is a luxury tented camp in Amboseli National Park at the foot of Mount Kilimanjaro, the highest mountain in Africa.

Their website recently received a total makeover by artKenya: the homepage is now a ‘one-pager’ with several sections using full-screen images (the excellent images were taken by Nairobi’s best photographer, Neil Thomas) and many photo galleries. We have also made the site ‘responsive’ (compatible with all mobile devices) and it is now easy and user-friendly to navigate between sections and pages even on your smartphone or iPad. Apart from a blog, we have also added a Google location map and interactive inquiry and booking forms.

Website: www.kibosafaricamp.com/

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