Every business needs a website nowadays. However, not all websites will achieve the same results. Your website only has three to eight seconds to catch a visitor’s attention before they leave. Therefore, it is important to ensure that you have a website that is appealing to your customers. That’s also why it’s important to go for customized websites. Let’s take a look at the advantages of customized websites.
Customized Websites are Tailored to Your Branding
A business needs to be able to show its personality. That’s one of the most effective ways to stand out as a business. Customized websites are unique in that they are tailored to blend with the rest of your branding. In addition, a customized website is given a personalized touch, which enables it to offer a unique user experience.
Customer Experience-Optimized Design
When a website is built from scratch, its design and functionality will deliver real business results. This is done by optimizing the structure and user experience to suit your particular audience. When a web design agency makes a custom website for you, they first ask about your business goals. Apart from that, they will also need to understand your customer journey regarding your unique products or services. This will help them come up with a design that will best suit your particular needs.
One of the most significant advantages of customized websites is that they are scalable. As your business grows, your designer can add extra features to the website and optimize it to better suit your new needs and approach. This is also one of the most effective ways to grow your business online.
No Limitations on Functionality
A custom website can be turned into whatever you want. You can add or remove features that make it easy for your clients to navigate and interact with the website. Therefore, you will have full control of whatever happens with it.
If you have your website built from scratch, designers and SEO specialists will optimize it for search engines. Web developers can develop a custom-coded solution that enables better keyword integration and the addition of SEO-friendly features on the website. This will help make your site rank higher than others in search results and increase brand awareness.
Updates and security
With a custom-built website, there will be no need to wait for updates that might not come. You can always have your website updated at any time to keep up with the current trends. That means you can keep upgrading your website security as well.
These are some of the advantages of having a custom-built website. It is an effective solution that will bring lots of business to your doorstep.
If you would like to explore the option of a custom built website, please call Chris on 0722-705002 or send us a message to make an appointment.
https://artkenya.net/wp-content/uploads/2020/01/200103_banner2.jpg5691024artkenyahttps://artkenya.net/wp-content/uploads/2016/06/logo_transp.pngartkenya2021-10-22 18:32:082021-10-15 18:40:14Advantages of a Customized Website
At first glance, it may seem easy to choose the best. Although, in reality, it’s quite a frustrating process when you don’t have pointers that could help you decide what is the best choice for you. So, let’s get straight into it.
The first thing to check is if the host, which you’re considering to use, meets recommended requirements for WordPress support:
PHP 7.3+. In this case, I would recommend PHP 7.4. WordPress websites present faster execution times and less memory usage when using PHP 7.4, compared with previous versions. Just make sure that your WordPress theme and plugins are updated for the recent release. Also, it’s worth mentioning that PHP 7.4 comes with many other exciting features.
MySQL 5.6+ or MariaDB 10.1+. Make sure that your potential host uses a secure and high performing relational database management system (RDBMS). An industry-standard like MySQL or MariaDB with its cutting edge features like GIS support should do the trick.
HTTPS support (SSL/TLS). HTTPS is a secure extension of HTTP. Websites that install and configure an SSL/TLS certificate can use the HTTPS protocol to establish a secure connection with the server. The goal of SSL/TLS is to make it safe and secure to transmit sensitive information, including personal data, payment, or login information. SSL/TLS is a must whenever confidential information such as usernames and passwords or payment processing information is being transferred.
LiteSpeed web servers (LSWS). I would definitely recommend this, although it isn’t a requirement. LSWS increases the performance and scalability of web hosting platforms through its event-driven architecture. So, it has the capability of serving thousands of clients simultaneously with a minimum usage of server resources such as memory and CPU. To put a cherry on top – WordPress has the LiteSpeed Cache plugin developed by LiteSpeed engineers. It vastly improves the loading speed of your website.
Since many of the hosts meet these recommended requirements, it shouldn’t be hard for you to find an attractive web host. After you’ve done that, there are other things to check:
Price. Keep in mind that you don’t need to choose the most expensive hosting or plan to get the best quality. There are hosting providers that are perfect for WordPress hosting, and for a simple website that doesn’t require many resources, you can get a deal from KES550/month. So, your budget doesn’t have to be huge!
Uptime. One of the most influential aspects when choosing a web host. What you should settle for is a host with an uptime of at least 99.9%.
Support. Time to time, things get complicated or confusing. In this case, hosting providers have customer support agents who do their best to help you out. What you should look for is if they provide 24/7 live chat support. I believe that this kind of support is the most effective when solving technical problems. Sharing structured, easy to read instructions, making it easy for a client to follow, even without much technical knowledge.
Easy WordPress installation. If you’re merely a beginner, using a CMS could be overwhelming. So, it’s a bonus if a hosting provider offers WordPress auto-installer. Just fill the required fields and click “Install”!
WordPress tutorials. Some web hosts got your back on that part – many WordPress and web hosting related tutorials (*). Not a must but a good thing to have within a hand’s reach.
The last thing left to do is to choose the right plan for your website. It isn’t too hard of a task when you know what each plan is best used for:
Shared hosting. The most popular type of hosting. It isn’t the best option for websites receiving lots of traffic but a really excellent and cheap choice for blogging and small businesses.
VPS hosting. With Virtual Private Server (VPS) you get dedicated server space, so it’s a more secure and stable solution than shared hosting. However, it’s smaller-scale and cheaper than renting an entire server. Perfect for high-traffic blogs and established websites.
Cloud hosting. This type of hosting uses multiple different servers to balance the load and maximize uptime. This means that if one server fails, another kicks in to keep everything running. The main benefits of cloud hosting include a significant focus on uptime, isolated resources, easy scaling, and a dedicated IP address. If a website is mission-critical, meaning that the company can’t function without it, then cloud hosting is a good idea. It’s also chosen by many e-commerce stores, lead generation sites, corporate websites and high-traffic projects.
Artkenya offers all of these hosting plans (VPS hosting on request). In addition, we offer ‘Managed Web Hosting’ on our Cloud server, which includes a full suite of maintenance, SEO and security tasks.
In the end, it all comes to many choices when trying to discover the best. As you can see, there are numerous things to consider, but it’s well worth it to dedicate time for some research and make sure that your website is in the care of the most significant web hosting company you could find. Hopefully, this answer will aid you in finding the best fit for your project.
https://artkenya.net/wp-content/uploads/2020/01/200105.jpg478768artkenyahttps://artkenya.net/wp-content/uploads/2016/06/logo_transp.pngartkenya2020-01-05 20:06:302020-01-05 20:23:45What makes the best WordPress hosting?
We would like to proudly announce that from now on, artKenya Hosting is fully compatible with the newest PHP version 7.4. Your website speed and performance is a key priority for us and this is exactly what PHP 7.4 offers.
This PHP update is focused on optimization for performance and is one of the most feature-packed releases.
In terms of website performance, every millisecond matters. It has a significant impact on your bounce rates, SEO and visitor satisfaction in general.
Together with our servers with Litespeed technology, artKenya offers the fastest speeds for your website at most competitive rates.
According to a survey of the most popular content management systems by W3Techs, since February of 2018 WordPress is being used on 30% of all websites on the net, up from 25% in 2015. Its market share of the content management industry is over 60% as a result. WordPress is the market leader and also the fastest-growing CMS, beating SquareSpace and Wix combined by threefold in new website statistics. W3Techs bases their statistics off of data collected from the top 10 million websites ranked by Alexa, averaged over a three month span.
What is WordPress?
WordPress is a free and open-source content management system developed by the WordPress Foundation. It makes publishing content online simpler through an easy-to-use and customizable GUI, and a wide range of themes and plugins that give nearly endless possibilities to developers.
WordPress websites employ themes, which let you change the look of a website without having to do any changes to the code. WordPress requires at least one theme to be active, but you can keep as many as you like on reserve, and shuffle through them to decide which is the best fit for you.
WordPress is approaching 55,000 officially recognized plugins. Plugins let users further extend the capabilities of the WordPress CMS, and have dedicated developers around the world. Plugins let you do everything from creating a temporary pop-up notification, to integrations with other business systems you use like MailChimp, and can support an agile and flexible e-commerce storefront.
WordPress makes content management systems more accessible
What Are My Options?
WordPress is the world’s most popular CMS for a good reason: it’s free, open-source, and highly flexible. You can build complex sites in minutes, and have nearly endless opportunities for how you want your website to look and feel.
Here at Husaria Marketing we build our website in WordPress, as well as those for numerous clients. We offer our clients the flexibility and reliability of Divi, the most popular premium theme and visual page builder. Among other useful plugins offered alongside it is Bloom, which is responsible for the e-mail signup popup that showed up on the bottom right (at the time of writing this of course).
Additional plugins to consider for your WordPress installation, and those we install for our clients are the WooCommerce ecommerce platform built for WordPress, AIOSEO Pro for making SEO optimization a breeze, WordPress MultiLingual (WPML) for multi-language sites, as well as more niche options for delivering PDF invoices, handling e-mail signups, and map integrations.
https://artkenya.net/wp-content/uploads/2018/04/Wordpress-on-laptop.jpg376602artkenyahttps://artkenya.net/wp-content/uploads/2016/06/logo_transp.pngartkenya2018-04-02 10:24:242018-04-02 10:24:24WordPress Now Runs 30% Of All Websites
By Sandra Jocic, Digital Marketing Manager at theiuvo.com
Google’s intention to debunk and penalize potentially unsafe websites is going further.
The recent Chrome 56 browser release introduced a novelty, making sure that non-techie users understand that the green padlock hanging in the left-hand corner of the address bar is not a mere gimcrack, as many users perceived it so far.
Google announced the change last fall, and there it is.
There’s hardly a possibility to ignore or misinterpret the “Not secure” label that now hangs on the websites without the safe protocol. A few visitors to a flagged website might understand that this means it simply lacks the SSL certificate – but if they weren’t about to enter any confidential info, it would still be OK for them to hang there. However, a great majority will probably take it for an alarm and just make a U-turn from the website, not willing to take any risk.
HTTPS became a ranking signal on Google as early as 2014, but these days the new Chrome version showed us that they are serious about boosting the “HTTPS everywhere” campaign. They started penalizing all non-secure websites, rather than just rewarding the secure ones, as before. By some estimations, this means that up to two thirds of all the websites on the Internet will suffer the consequences.
Which is fair enough. If you are ignoring your website’s and its visitors’ security, the search engines (and therefore, the users) will be encouraged to start ignoring you. Therefore, users’ confidential information won’t be jeopardized in any way, but it will be your SEO which will take the shot. It seems that the only way to persuade people to raise the safety level is to strike them where it hurts most – on the profit side.
So, let’s wrap it up. What does the SSL certificate that Google so strongly recommends you to obtain actually mean?
Opening any website is done by establishing a communication with servers. Just like any other communication, this kind can also be intercepted by potential attackers (who may be human, but in most cases they are actually human-operated programs), who try to steal any valuable or confidential information either by eavesdropping or redirecting you to their own website that is identical as yours.
Now, if you have enabled the HTTPS (Hypertext Transfer Protocol Secure), instead of the traditional HTTP, this means the communication is being encrypted in a way that is decodable only by the computer that is sending the request and the server that’s receiving it. Anyone else would only get an unintelligible code that they can’t put to any use.
The process of obtaining the SSL certificate should be quite easy. You don’t have to enter the mishmash by yourself – the first thing you should do is contact your hosting provider. Some of them even offer SSL for free. Even if you have to pay additional fees (typically ranging from about $100 up to as much as $1.500 per year), just think about the potential damage you’re avoiding, which will soon be measured by decreasing numbers of visits because people got averted from your website.
So, if you care about your online business, the first thing you should have in mind is protecting it by raising its security.
https://artkenya.net/wp-content/uploads/2018/04/ssl.png530800artkenyahttps://artkenya.net/wp-content/uploads/2016/06/logo_transp.pngartkenya2018-04-01 14:26:412018-04-02 14:53:24Is it necessary for a new WordPress blog to use SSL?
By Nikoletta Triantafyllopoulou, Digital & Social Media Manager, Linguist
There are many changes that are coming to WordPress.
The WordPress Gutenberg Editor
2018 is all about the Gutenberg Editor-with its upcoming official release and all the fascinating (yet scary at times) changes stirring up many emotions. The release of the Gutenberg Editor with the WordPress 5.0 update will constitute a massive change in the way users go about altering and creating their websites.
Catching up with what was only delivered by website page builders and following suit, WordPress made a massive decision to shift the way editing, designing and developing a page works.
With WordPress Gutenberg everything you bring into a page is a block. And you can even create a custom block. The whole experience changes as the menus for instance, appear intuitively while you are working on a relevant block. Allowing you to work without distractions and also to dynamically improve your experience as a user.
You can change the content of the blocks and then rearrange them as you wish, altering thus, your website’s layout smoothly. Drag and drop the blocks around the page and Feel free to rearrange them creatively!
To sum up: No one can really predict the massive impact and the potential of the new Editor but I do believe that it will be not only fascinating to see how it will evolve but also to experience all the new possibilities being unveiled.
Once the release is out and for the months following, the WordPress Ecosystem will be taken over by the Gutenberg Editor and the buzz around it.
The changes and the possibilities, the creative ways to leverage the capacities of the new Editor will be in the minds of the WordPress users for a long time.
With the number of active plugins and themes available in the WordPress Ecosystem continuously growing, there came the need for those to be tested and categorised. Thus, along came the Tide.
A directory with important information extracted from a series of automated tests run on all plugins and themes. Its primary aim is to provide the developers and all the WordPress users with the knowledge with which they can make more informed decisions concerning the plugins and themes they wish to use.
This process will undoubtedly be a long one but the benefits will be numerous and extensive. This project will in fact improve not only the code used by the WordPress Community but it will contribute to a better Web too.
https://artkenya.net/wp-content/uploads/2014/06/wordpress-maintenance.png404850artkenyahttps://artkenya.net/wp-content/uploads/2016/06/logo_transp.pngartkenya2018-04-01 14:07:322018-04-01 14:07:32What is the future of WordPress?
WordPress powers one in every four websites you visit online. Huge, right? It’s safe to say WordPress is no longer just a blogging tool – it’s by far the most popular content management system online and we’ve got the numbers to back it up.
If you’ve ever had trouble convincing clients WordPress isn’t just for bloggers, here are 13 facts that proves its dominance – and are worth sharing at your next client meeting.
1. WordPress Powers 25.5% of the Web
WordPress’ remarkable growth isn’t slowing down any time soon. WordPress hit 20% usage just two years ago and if that trend is set to continue, we could see WordPress reach its next milestone, 30%, in 2017.
In October, 29.7% of all new sites used WordPress.
2. WordPress Powers 30.3% of the Top 1000 Websites
Every 74 seconds a site within the top 10 million starts using WordPress. Compare this with Shopify, the second-fastest growing CMS, which gains a new site every 22 minutes.
5. WordPress Powers Some of the World’s Biggest Brands and Names
These include Sony, Microsoft, The Wall Street Journal, The New York Times, Time Magazine, The New Yorker, Mashable, TechCrunch, Coca Cola, Mercedes Benz, Samsung, Star Wars, PlayStation, General Motors, NFL, Bloomberg, MTV, Facebook, eBay, Google, LinkedIn, Flickr, NASA, and TED.
Then there’s Jay Z, Beyoncé, Katy Perry, Justin Timberlake, Kobe Bryant, The Rolling Stones, Malala Yousafzai, Sylvester Stallone, just to name a few.
6. There Have Been 143 versions of WordPress to Date
This figure includes both major and minor (security, maintenance etc.) releases.
Volunteers all over the world contribute to the WordPress project, ensuring it is regularly and continually updated to improve both its functionality and security. WordPress 4.4 alone had 471 contributors.
The latest version, WordPress 4.4, has been downloaded more than 6.5 million times since it was released just three weeks ago.
7. WordPress is Available to Download in 57 Languages
WordPress can deliver your content to visitors worldwide in a variety of languages. If English isn’t your native tongue, you can download WordPress in Bengali, Danish, Esperanto, and Icelandic, just to name a few of the translations on offer.
If the language you prefer isn’t available, it probably will be soon – the WordPress translation team has almost finished translating the CMS into 12 other languages, with even more translations underway.
According to W3Techs, 37.3% of English language websites use WordPress, while usage numbers are between 38% and 40% for Portuguese, Spanish, Swedish and Turkish sites, and they reach 51.3% for Bengali and 54.4% for Bosnian.
In his 2012 State of the Word, WordPress co-founder Matt Mullenweg revealed 6,800 self-employed people had built more than 170,000 sites personally, and charged a median hourly rate of $50. If each site took only 3 hours to make, that’s $29.5M of work at the average hourly rate. Combine that with data from the 2014 State of the Word, which showed a quarter of the people who filled in the annual WordPress Survey make a full-time living off the CMS.
Over at Quora, WordPress contributor Mark Jaquith puts the $50 figure into perspective, saying a “WordPress consultant” could be someone who can copy-paste some basic theme modification for $30-$60 an hour, to someone who can code a plugin from scratch ($80-$150 an hour), to high-end consulting on performance, security, scaling and deployment ($200+ an hour).
In an average month, bloggers who use WordPress.com or have Jetpack installed on a self-hosted setup post 53.1 million new posts. That’s 1.7 million new posts every day, 71,000 every hour or about 1000 every minute.
All up, bloggers produce 43.5 million new comments each month.
Traffic-wise, more than 409 million people view more than 20.3 billion WordPress.com pages each month.
13. WordPress Takes Care of 80-90% of Google’s Crawling Issues
According to Matt Cutts, the former head of Google’s web spam team, sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues.
That’s most of the hard work done so you don’t have to worry about the small things and you can get on with creating quality content for your site.
Do you share any other WordPress stats and facts with clients? Have we missed any of your favourite stats? Let us know in the comments below.
https://artkenya.net/wp-content/uploads/2015/12/Wordpress.png300300artkenyahttps://artkenya.net/wp-content/uploads/2016/06/logo_transp.pngartkenya2015-12-30 06:01:412016-12-12 16:17:4413 Impressive WordPress Stats Worth Bookmarking for Clients
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Founded in 2001, artKenya is a web design studio in Nairobi, Kenya. We also offer quality web and email hosting, domain registration, social media marketing and all other services around your website. | What we do...
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